E-commerce without a company in Morocco: is it possible in 2026?
Yes, subject to conditions: in Morocco, you can run an e-commerce business without a company as an auto-entrepreneur (self-employed status) (Law No. 114-13, registration in the national auto-entrepreneur register) as long as your annual turnover remains below 500,000 MAD for the sale of products or 200,000 MAD for services, with a flat-rate final tax of 0.5% or 1% of turnover collected, or as a sole trader (commerçant individuel) registered in the Commercial Register (Registre du Commerce). As soon as these thresholds are exceeded, or if the activity becomes more structured (partners, employees, fundraising, demanding marketplaces), setting up a commercial company (SARL, SARL AU, SAS) becomes necessary; with Charikaty, it is done entirely online.
The essentials in 5 points
In shortThe auto-entrepreneur (Law 114-13) can sell online up to 500,000 MAD in turnover (trade, industry, crafts) or 200,000 MAD (services), with a flat-rate final income tax (IR) of 0.5% or 1%
The sole proprietorship (entreprise individuelle) (trader registered in the Commercial Register) is also possible, with unlimited liability
Above the thresholds or with partners (associés), a company (SARL or SAS with freely set capital) becomes necessary
Electronic commerce is governed by Law 31-08 (consumer protection, right of withdrawal), Law 53-05 (electronic contracts), whose provisions on the electronic signature have been replaced by Law 43-20 (trust services), and Law 09-08 (personal data, CNDP)
The Customs Code (Code des douanes), foreign exchange regulations (Office des Changes [foreign exchange authority]) and the CGI 2026 apply to international flows
the information provided in this article is for information purposes only and does not constitute personalized legal advice. We recommend that you consult a qualified legal expert before making any decision. Charikaty provides experts to support you: contact us for free advice.
Which statuses allow you to sell online in Morocco?
Three statuses allow you to sell online:
| Status | Reference text | Suitable for |
|---|---|---|
| Auto-entrepreneur | Law No. 114-13 | Getting started, turnover below 500,000 MAD (products) or 200,000 MAD (services), individual seller |
| Sole proprietorship (trader) | Law 15-95 (Commercial Code) | Personal activity above the auto-entrepreneur thresholds, without a partner |
| Commercial company (SARL/SAS) | Law 5-96 as amended by Law 24-10 (SARL); Law 5-96 as amended and supplemented by Law 19-20 (SAS) | Partners, employees, growth, fundraising, limited liability |
Can you run an e-commerce business as an auto-entrepreneur?
Yes, it is the simplest route. Law No. 114-13 introduced the auto-entrepreneur status for natural persons carrying out a commercial, industrial, craft or service activity whose annual turnover collected does not exceed 500,000 MAD (trade, industry, crafts) or 200,000 MAD (services). Registration is made in the national auto-entrepreneur register (registre national de l'auto-entrepreneur, RNAE), online and then at a partner agency, and gives rise to an auto-entrepreneur card, a tax identification number (identifiant fiscal) and an ICE.
Advantages
- No share capital to constitute and no articles of association to draft
- Simplified and free registration with the RNAE, without registration in the Commercial Register
- Simplified tax regime: flat-rate final IR of 0.5% of turnover collected (trade, industry, crafts) or 1% (services), declared and paid quarterly; no VAT (TVA) charged in practice, as turnover remains below the CGI liability thresholds
- Lighter accounting: receipts register and retention of invoices
- Access to social coverage for self-employed workers (AMO)
Limitations
- Turnover ceilings: exceeding them for two consecutive years leads to exit from the regime
- 30% withholding tax (retenue à la source) on the portion of service turnover exceeding 80,000 MAD with the same client (Finance Law, LF 2023)
- Unlimited liability on personal assets
- Difficulty in raising funds or bringing in partners; certain regulated activities are excluded from the status
- Commercial image sometimes perceived as less solid by large marketplaces, suppliers and payment gateways
Can you sell online as a sole trader?
A natural person can also carry out e-commerce by registering in the Commercial Register as a sole trader (Law 15-95). This status involves:
- Registration in the Commercial Register with the competent commercial court registry (greffe du tribunal de commerce), within 3 months of starting the activity, and obtaining the IF, the ICE and the business tax (taxe professionnelle) identifier from the DGI
- Compliance with the accounting obligations of Law 9-88
- Liability to professional IR (single professional contribution [contribution professionnelle unique] for small traders, or the simplified or actual net income regime) and to VAT according to the thresholds of the CGI 2026
- Unlimited liability on personal assets
When should you set up a company for your e-commerce business?
As soon as the activity grows, setting up a company becomes relevant:
- SARL or SARL AU (Law 5-96 as amended by Law 24-10): freely set capital with no legal minimum, liability limited to contributions, bank deposit of the funds mandatory only if the capital exceeds 100,000 MAD
- SAS / single-shareholder SAS (Law 5-96 as amended and supplemented by Law 19-20): freely set capital and freedom in drafting the articles of association, conducive to fundraising and shareholders' agreements
- SA (Law 17-95) for large structures: minimum capital 300,000 MAD, at least 5 shareholders
Law No. 88-17 on the electronic creation of companies makes it possible to complete all the formalities remotely (see how to set up a company 100% online in Morocco). With Charikaty, you carry out the whole process online: OMPIC negative certificate (certificat négatif), drafting and electronic signature of the articles of association (statuts) (Law 43-20), filing of the registration file with the Commercial Register, obtaining the IF, the ICE and the business tax, and CNSS affiliation.
What legal rules apply to e-commerce?
Whatever the status chosen, the Moroccan e-merchant must comply with:
- Law No. 31-08 enacting consumer protection measures: pre-contractual information (identity and contact details of the seller, price, delivery charges, payment terms), general terms and conditions of sale (conditions générales de vente, CGV), right of withdrawal (droit de rétractation) of 7 days for distance sales, guarantees
- Law No. 53-05 on the electronic exchange of legal data, which gives legal force to contracts concluded online; its provisions relating to the electronic signature have been replaced by Law No. 43-20 on trust services for electronic transactions (simple, advanced or qualified electronic signature, the latter two relying on a certificate issued by a trust service provider approved by the DGSSI)
- Law No. 09-08 on the protection of personal data: prior declaration of processing (customer file, newsletter, cookies) to the CNDP, privacy policy and consent, detailed in our guide to a website's CNDP obligations
- Law No. 05-20 on cybersecurity for securing information systems
- Customs rules (Customs Code: Dahir No. 1-77-339) for imports and exports, including duties and taxes on e-commerce parcels in 2026, and the foreign exchange regulations of the Office des Changes
What taxes does an e-merchant pay depending on their status?
Depending on the status:
- Auto-entrepreneur: flat-rate final IR of 0.5% or 1% of turnover collected; 30% withholding tax above 80,000 MAD with the same client for services
- Sole trader: IR on net income (scale from 0% to 37%) or single professional contribution; VAT according to the CGI thresholds (retailers liable from 2 million MAD in turnover)
- Commercial company: corporate income tax (IS) of 20% on net taxable profit (35% from 100 million MAD), exemption from the minimum contribution (cotisation minimale) for the first 36 months and from business tax for 5 years, VAT at 20% on sales (quarterly return for new taxpayers), IR withheld at source on salaries
- For all: compliant invoicing, retention of documents for 10 years (Article 211 of the CGI) and online filing via SIMPL for companies
How do you collect online payments and comply with foreign exchange rules?
The Moroccan e-merchant must:
- Connect their shop to an approved payment gateway: Centre Monétique Interbancaire (CMI), Moroccan banks or payment institutions approved by Bank Al-Maghrib (Law 103-12), which require a legal status, a business bank account and compliant general terms and conditions of sale (CGV)
- Comply with the General Instruction on Foreign Exchange Operations (Instruction Générale des Opérations de Change, IGOC) of the Office des Changes for international flows: payments to foreign suppliers by a business go through its bank with the import supporting documents, while the e-commerce allowance (dotation e-commerce) for natural persons is limited to 20,000 MAD per year since IGOC 2026; foreign currency receipts must be repatriated
- Keep proper accounts including commissions, bank charges and platform fees
How does Charikaty help e-merchants?
To grow an online shop, here is what you need: a status suited to your turnover and, as soon as the thresholds or your plans require it, a company registered in the Commercial Register with its tax identifiers. And with Charikaty, you do everything online.
Charikaty is a private Moroccan legal-tech platform specializing in company formation. For e-merchants, we advise you on the choice of status (auto-entrepreneur, SARL or SAS) and, when a company is required, we set up your SARL or SAS entirely online: OMPIC negative certificate, electronically signed articles of association, registration in the Commercial Register, tax identifiers, CNSS affiliation. For a SARL or a SARL AU, our SARL formation service covers all these formalities. No travel is required, including for MRE launching an online shop from abroad. More than 250 companies have already been set up with Charikaty.
FAQ: E-commerce without a company in Morocco
Can you sell on Instagram or TikTok without setting up a company in Morocco?
Yes, but selling habitually on Instagram or TikTok requires, at the very least, a status (auto-entrepreneur registered with the RNAE or trader registered in the Commercial Register). Selling regularly without registration exposes you to tax reassessments and penalties.
What are the thresholds for the auto-entrepreneur status?
The thresholds for the auto-entrepreneur status are 500,000 MAD in annual turnover for commercial, industrial and craft activities, and 200,000 MAD for services (Law 114-13).
Can you temporarily exceed the auto-entrepreneur thresholds?
Exceeding the auto-entrepreneur thresholds for two consecutive years leads to exit from the regime and taxation under the ordinary rules. You must then set up a company or register as a sole trader.
Can an auto-entrepreneur import goods for resale?
Yes, an auto-entrepreneur can import goods for resale, subject to compliance with the Customs Code and the foreign exchange regulations (IGOC). Purchases from foreign platforms bear import duties, VAT at 20% and the parafiscal levy of 0.25%, whatever their value.
Must an online shop display general terms and conditions of sale (CGV)?
Yes, an online shop must display general terms and conditions of sale: Law 31-08 requires clear pre-contractual information and compliance with the 7-day right of withdrawal, and a privacy policy compliant with Law 09-08 is essential.
Which status should you choose to grow quickly?
The SARL or the SAS (both with freely set capital) are the structures best suited to a growing e-commerce activity, thanks to limited liability, credibility with partners and the flexibility to bring in investors.
Related articles
Create Your Company with Charikaty
Charikaty helps you choose between the auto-entrepreneur status and a commercial company, then sets up your SARL or SAS online when your e-commerce activity requires it.
- 100% online
- MRE friendly
- WhatsApp support 24/7WhatsApp support
